Here's a funny thing--I thought that when a major publisher publishes your book, that they would also bend over backwards to publicize and market your book for you. I imagined that they would provide you with a publicist who makes arrangements for book tours and appearances and all you would have to do would be to show up, do a reading, sign some autographs, and talk to your adoring fans. After all, you're the author, the star, the talent. It's seems like that would be realistic, doesn't it?
Alas, no. That's not how it works. What I've learned from Andy and from hearing the tales of countless other authors is that the burden of publicizing the book is largely on the author. Not only do you have to write the book, you have to come up with a marketing plan. Did Hemingway really have to go through this?
Seth Godin (best-selling author and marketing/advertising guru) has provided some honest, practical advice for authors and wanna-be authors. Take a look at it, and start planning and implementing your marketing strategy now, before you write the book.