A reader asked me for some advice on doing some unconventional book publicity--when I say "unconventional" I mean marketing the book online rather than traipsing from bookstore to bookstore doing readings.
Not only is that expensive, time consuming and personally taxing, but it also produces very limited results. The really cool thing about marketing online is that you reach more people than you ever could have before, and you're also able to stay in touch with them.
There are a few steps to doing an online marketing plan for a book, and we've already covered the first two:
- Set up a website for you book that will allow you to gather email addresses of your potential customers.
- Set up a blog for your book where you'll post regularly.
Now, we're on to step 3: